AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps in Sweden Q2 2023 Performance Analysis
Explore the performance trends of the top five beauty retail apps in Sweden during Q2 2023, including weekly downloads and active users.
In Q2 2023, the top beauty retail apps in Sweden showcased varied performance trends in terms of weekly downloads and active users, according to Sensor Tower data. Here’s an overview of how these apps fared on a unified platform:
Gamla versionen Sephora experienced a notable increase in weekly downloads, starting at around 1.8K in late March and peaking at nearly 3K in mid-June. Weekly active users also saw a significant rise, going from 234 at the end of March to over 1.5K by the end of June.
LOOKFANTASTIC: Beauty & Makeup had a modest but steady download rate, fluctuating between 100 and 288 downloads per week. The app maintained a relatively stable number of weekly active users, averaging around 1.2K to 1.4K throughout the quarter.
Lush Fresh Handmade Cosmetics saw weekly downloads ranging from approximately 90 to 373. Active user numbers remained fairly constant, hovering around 200 throughout the quarter.
CHARLOTTE TILBURY had a variable download trend, with a significant spike to 406 downloads in the last week of June. Weekly active users also saw a notable increase, reaching 450 by the end of the quarter.
BEAUTY BAY had relatively low weekly downloads, generally staying below 50. Despite this, the app maintained a steady number of weekly active users, averaging around 360.
For more detailed insights and trends, visit Sensor Tower.
